BUBLY: THE PATH TO PARENTHOOD
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Starting a family isn't easy, especially for LGBTQ+ couples. To help explain the process and raise money for parents navigating the process, bubly in partnership with Family Equality, created a children books, The Path To Parenthood: LGBTQ+ Edition.
As an extension of the book and to encourage people to donate to the cause, we created a "fake" baby registry with different items that represent the struggles and hardships LGBTQ+ parents face on their path to parenthood.
















Illustrator: Wednesday Holmes
Photographer: Justin Bettman
CCO: Chris Beresford-Hill
ECD: Al Merry
ACDs: Holden Rasche & Ashley Veltre
Copywriter: Alli Walker