BUBLY: THE PATH TO PARENTHOOD

_______ ACTIVATION/PRODUCT

Starting a family isn't easy, especially for LGBTQ+ couples. To help explain the process and raise money for parents navigating the process, bubly in partnership with Family Equality, created a children books, The Path To Parenthood: LGBTQ+ Edition. 

As an extension of the book and to encourage people to donate to the cause, we created a "fake" baby registry with different items that represent the struggles and hardships LGBTQ+ parents face on their path to parenthood. 

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Illustrator: Wednesday Holmes

Photographer: Justin Bettman 

CCO: Chris Beresford-Hill

ECD: Al Merry

ACDs: Holden Rasche & Ashley Veltre

Copywriter: Alli Walker