HBO'S HIS DARK MATERIALS:

PERSONAL DAEMONS

________ INFLUENCER ACTIVATION

HBO's newest show, His Dark Materials, features a fantasy world where everyone has their own daemon, or spirit animal.

To promote the show and surprise its most vocal fans, we created a hyper-personalized influencer campaign sending hand-crafted, one-of-a-kind, personal daemons based on that fan's social presence. For a dramatic unboxing, we delivered the daemons in large, laser-echted, sapele mahogany boxes inspired by the altheiometer and other notable show elements.